Wolfgang wazart Essay Example For Students

Wolfgang wazart Essay Wolfgang Amadeus MozartWolfgang Amadeus Mozart (1756-1791)Wolfgang Amadeus Mozart was born in Salzburg in Austria, the son ofLeopold, Kapellmeister to the Prince-Archbishop ofSalzburg. By the age of three he could play the piano, and he wascomposing by the time he was five; minuets from this periodshow remarkable understanding of form. Mozarts elder sister Maria Anna(best known as Nannerl) was also a gifted keyboardplayer, and in 1762 their father took the two prodigies on a shortperforming tour, of the courts at Vienna and Munich. Encouraged by their reception, they embarked the next year on a longertour, including two weeks at Versailles, where thechildren enchanted Louis XV. In 1764 they arrived in London. HereMozart wrote his first three symphonies, under theinfluence of Johann Christian Bach, youngest son of Johann Sebastian, wholived in the city. After their return to Salzburg therefollowed three trips to Italy between 1769 and 1773. In Rome Mozartheard a performance of Allegris Misere; the score ofthis work was closely guarded, but Mozart managed to transcribe the musicalmost perfectly from memory. On Mozarts firstvisit to Milan, his opera Mitridate, r di Ponto was successfully produced,followed on a subsequent visit by Lucia Silla. Thelatter showed signs of the rich, full orchestration that characterizes his laterA trip to Vienna in 1773 failed to produce the court appointment that bothMozart and his father wished for him, but didintroduce Mozart to the influence of Haydn, whose Sturm und Drang stringqu artets (Opus 20) had recently been published. We will write a custom essay on Wolfgang wazart specifically for you for only $16.38 $13.9/page Order now The influence is clear in Mozarts six string quartets, K168-173, and in hisSymphony in G minor, K183. Another trip in searchof patronage ended less happily. Accompanied by his mother, Mozart leftSalzburg in 1777, travelling through Mannheim toParis. But in July 1778 his mother died. Nor was the trip a professionalsuccess: no longer able to pass for a prodigy, Mozartsreception there was muted and hopes of a job came nothing. Back in Salzburg Mozart worked for two years as a church organist for thenew archbishop. His employer was less kindlydisposed to the Mozart family than his predecessor had been, but thecomposer nonetheless produced some of his earliestmasterpieces. The famous Sinfonia concertante for violin, violo andorchestra was written in 1780, and the following yearMozarts first great stage work, the opera Idomeneo, was produced inMunich, where Mozart also wrote his Serenade for 13wind instruments, K361. On his return from Munich, however, the hostilitybrewing between him and the archbishop came to ahead, and Mozart resigned. On delivering his resignation he was verballyabused and eventually, physically ejected from thearchbishops residence. Without patronage, Mozart was forced to confront the perils of a freelanceexistence. Initially his efforts met with some success. He took up residence in Vienna and in 1782 his opera Die Entfhrung ausdem Serail (The abdication from the Seraglio) wasproduced in the city and rapturously received. The same year in Viennas StStephens Cathedral Mozart married ConstanzeWeber. Soon afterwards he initiated a series of subscription concerts atwhich he performed his piano concertos andimprovised at the keyboard. Most of Mozarts great piano concertos werewritten for these concerts, including those in C,K467, A, K488 and C minor, K491. In these concertos Mozart brought tothe genre a unity and diversity it had not hadbefore, combining bold symphonic richness with passages of subtleIn 1758 Mozart dedicated to Haydn the six string quartets that now bearHaydns name. Including in this group are the quartetsknown as the Hunt, which make use of hunting calls, and the Dissonance,which opens with an eerie succession of dissonantchords. Overwhelmed by their quality, Haydn confessed to LeopoldMozart, Before God and as an honest man I tell you thatyour son is the greatest composer known to me either in person or byname. The pieces are matched in excellence in Mozartschamber music output only by his String Quintets, outstanding among whichare those in C, K515, G minor, K516 and D,Also in 178

T.K.Maxx Strategic Analysis Essay Example

T.K.Maxx Strategic Analysis Essay Example T.K.Maxx Strategic Analysis Paper T.K.Maxx Strategic Analysis Paper T.K Maxx is one of the celebrated European off- monetary value retail merchant with more shops, more assortment of merchandises and quality trade names. T.K Maxx is portion of the TJX companies which is known as the off-price retail concatenation in the United States. Retail construct of United States came to the United Kingdom in 1994 because the first T.K Maxx was opened in Bristol in 1994. As of June 2009, T.K Maxx had 247 shops across Europe, 212 shops in the United land, 13 in Ireland, 18 in Germany and 4 in Poland ( Source: Official website T.K. Maxx ) .T.K Maxx is the tenth largest manner retail merchant in the UK ( Source: TNS Fashion Tracker ) . T.K. Maxx is the UK S 4th favourite retail merchant, the 3rd favourite vesture retail merchant and the UK s shoe retail merchant for 2009 ( Beginning: Verdit Retail Group ) . III. Strength, Weakness, Opportunities and Threats 3.1 Strengths Low-cost monetary value and quality merchandise is the demand of the more clients and T.K Maxx has the positive impact of clients. T.K Maxx encompasses a broad scope of sectors and people may hold small options but to purchase new apparels and other accoutrements they choose for T.K Maxx. The falling cost of goods over the past decennary has encouraged consumers, to purchase goods more frequently than in the yesteryear. The UK retail selling benefits from a strong tradition in manner and design. T.K Maxx besides affected from this. 3.2 Failing Gross saless are seasonal, Most of the expensive points like coats, party wear and different gifts are required chiefly in Christmas clip. Many big retail companies wear established and it is hard for competition and to set up new T.K Maxx shops. The recession has besides sparked monetary value war that is farther gnawing net income borders. 3.3 Opportunities T.K Maxx concatenation that offer comparatively inexpensive points should make good during the recession. UK occupants continue to pass less on apparels than Europeans because there is a possible for continued growing in the overall market. Chiefly work forces spend less on vesture than adult females, and there is range to promote work forces to take a greater involvement in manner. T.K Maxx provides the quality merchandise in price reduction monetary value which becomes the chance to those people who have low income. Therefore, it is easy to do clients alter their purchasing behaviour by particular features of the merchandises. A merchandise with particular characteristics demonstrated in appropriate topographic points can pull clients attending and consequence in their purchasing determination. 3.4 Menaces The growing of the retail market shows small symbol of decelerating in concern because of more competition. Then the picks of the clients may diminish. The lessening in the value of the lb could do the cost of retail market of T.K Maxx besides because the imported apparels and other accoutrements will lift, which could ensue in lower gross revenues volumes. A drawn-out and deep recession may do shopping wonts to alter in the long term, with a new accent on salvaging. Consumers may cut down to pass more money on vesture and other countries of ingestion. The growing of the inexpensive production and the higher competition could impact the overall concern. IV. PESTLE Analysis The external factors have a great impact in the sector of concern. The external factors which affect the concern are dealt under PESTLE analysis. PESTLE stands for political, economical, societal, technological, legal and environmental factors. 1. Political factors: Politicss is the art and scientific discipline of authorities. The policy of authorities straight affect to the company. Similarly, T.K Maxx is affected by the revenue enhancement policies, trade limitations, political stableness, duties restriction etc. 2. Economic factors: The planetary recession and economic downswing has reduced the gross revenues of retail merchandises and other place accoutrements. At present most of the people are idle. The unemployment rate for October to December 2009 was 7.8 per cent, unchanged on the one-fourth. The figure of unemployed people fell by 3,000 over the one-fourth to make 2.46 million. The figure of people unemployed for more than 12 months increased by 37,000 over the one-fourth to make 663,000, the highest figure since the three months to September 1997. The figure of people claiming Jobseeker s Allowance ( the claimant count ) increased by 23,500 between December 2009 and January 2010 to make 1.64 million, the highest figure since April 1997. This monthly addition in the claimant count was preceded by two back-to-back monthly falls. ( Beginning: Office for National Statistics ) Increasing in unemployment affect to the concern. This is besides impacting the T.K Maxx Company. T.K Maxx have branded themselves as selling to everyone and hence offer a scope of merchandises and services from Value to Finest monetary values therefore appealing to all sections of the market. 3. Social factors: Society and civilization is an of import factor that must be given accent by any concern. Now a yearss most of the people are going sophisticated and brainsick in stylish apparels and places. T.K Maxx provide these stylish apparels and places in afford able monetary value. Besides clients have positive consequence towards the quality merchandise of the T.K Maxx Company. 4. Technological factors: Technology offer companies a new manner to pass on with consumers. Technology can cut down costs and better quality of merchandise, on-line shopping, on-line gift card competition, T.K Maxx fan from face book, CCTV entering for security etc. are the illustration of engineering which are used in T.K Maxx. Customers can choose and order for goods from the nearest T.K Maxx shop harmonizing to their pick utilizing technological instrument. 5. Environmental factors: To maintain the neat and clean environment inside every T.K Maxx shops, cleaners are provided by the Initial Company of UK. Initial company provides preparation to the cleaners to do tidy every bit good as to recycle the waste. 6. Legal factors: Age limitation, increasing in the lower limit pay, assortment of employment jurisprudence for employee ( pupil 20/10 hours, full clip workers 40 hours ) are illustration of recent Torahs which affect to the company. Change in trade policy, wellness and safety, merchandise safety are the legal factors. V. T.K Maxx Strategic Marketing To develop a new concern scheme T.K. Maxx developed a promotional run that emphasized big labels little monetary values and love T.K. Maxx . To link clients within the concern it provides 60 % price reduction in different points. Besides to pull clients T.K Maxx produces merchandises harmonizing to the pick and involvement of the clients. T.K Maxx is seeking to increase figure of shops near about 275 in the United Kingdom and Ireland besides about 300 shops in Germany. While we consider in to the strategic selling procedure, T.K Maxx aims at constructing client satisfaction.Also for successful market it gives more focal point on edifice trade name. T.K Maxx makes certain that all staffs are motivated and all pulling in the same way to carry through the aims of the company. It has a alone concern attack.Customers are empowered to purchase all kinds of trade names and labels, assorted qualities like large and little, a scope of colourss, manners and sizes. The most of import portion is that clients can acquire exceeding value. As a gross revenues publicity technique T.K Maxx organized some monthly publicities. To come in in the publicity clients aged over 18 demand to subscribe up in the on-line.Every month one individual will acquire the top award i.e. TK Maxx gift card of A ; lb ; 250 to pass in TK Maxx UK. 1. Sport Relief Hot @ reachings competition 2. Sport alleviation face book competition 3. Sport relief on-line T-shirt competition The major rivals of TK Maxx are Tesco PLC, Primark shops limited and George vesture. The development of an effectual selling scheme depends upon an apprehension of the working of the market topographic point, of clients demands every bit good as appropriate mix for the market section and prevalent environmental conditions. Besides understanding of the demands, wants and behaviour of clients are the most of import factors in planing a selling scheme. T.K Maxx is ever seeking to carry through these factors for the development of effectual selling scheme. Ad is besides one of the effectual communicating tools for marketing consumer merchandises in T.K Maxx. Television, newspapers and cyberspace are the medium of advertizement of T.K Maxx. Similarly, T.K Maxx fan which is provided in the face book of T.K Maxx is besides the attractive force of the clients towards this company. For the publicity of the company T.K Maxx has participated in some charity plants which are given below: In the UK in 2007, T.K. Maxx was an active participant of Comic Relief, holding been the exclusive retail merchant of the Red Nose Day jerseies which generated A ; lb ; 2 million to the Comic Relief cause. In 2009, T.K. Maxx was once more the exclusive retail merchant of the Red Nose Day jerseies with sole designs by Stella McCartney, raising a sum of A ; lb ; 3,200,589. T.K. Maxx besides works with the Woodland Trust by get downing to bear down for plastic bearer bags in August 2008 and donating the returns to the Trust. The returns have allowed the Woodland Trust to works 30,000 new trees on a 15acres ( 60,703m2 ) site near Elmstead Market, Essex. The use of bearer bags from T.K. Maxx has reduced by 73 % since the strategy was launched. Since 2004, T.K. Maxx has held a Christmas card recycling strategy in concurrence with the Trust. ( Beginning: www.tkmaxx.co.uk ) 5.1 Problems 1. Staff handiness: It is about hard to acquire aid, particularly on a Saturday or during a sale. It is a price reduction interior decorator retail merchant shop which does non offer the same degree of service as a Ralph Lauren mercantile establishment. 2. Security: The computing machine systems of T.K Maxx were targeted by hackers in Watford and Massachusetts from which about 45.7 million histories were stolen. Those clients who used their card between January 2003 and June 2004 were affected from this job. 3. Stains and holes: some retail points in the T.K Maxx appear worn. So clients should make full look into before paying for the point. Returning it with Markss could turn out slippery. VI. Decision From the analysis of the survey it can be concluded that T.K Maxx has the positive impact of the clients because it uses a construct called off monetary value to sell interior decorator and high street goods at a price reduction up to 60 per centum on recommended retail monetary value. This will assist to T.K Maxx to sell immense sum of its merchandise in a short clip and to supply new, fresh and manner able merchandises to the clients. Since the company is offering dressing designs for all age groups which depend on the demands and demand of their clients. The consequence of the PESTLE analysis carried out on the macro-environment of T.K Maxx company indicated really important consequence for the industry and company itself, it can be concluded that the concern of T.K Maxx Company is expected to be executable and grow faster. The sector of the retail is one of the most competitory in the concern universe so that effectual selling scheme is required in order to be successful. Handin ess of the quality merchandises, good client service and publicity of the T.K Maxx shows the effectual selling scheme of the company. This will supply a better thought of how to market merchandises and better clients base. VII. Recommendation From the above analysis and decision I would wish to propose some recommendations for the betterment of the T.K Maxx Company. 1. Full cheque of apparels and goods should be performed before directing the points to the T.K Maxx shops to sell because they may be damaged or worn. 2. T.K Maxx shops are situated in the European states and United States merely. To spread out in its concern and to supply good clients service it is recommended that the shops of T.K Maxx should open in developing states besides. To cut down the waiting clip of clients in waiting line to pay for points T.K Maxx should increase more staffs. Bibliography Cartwright, R. ( 2002 ) Mastering Marketing Management, Palgrave Frain, J. ( 1999 ) Introduction to Marketing 4th edition, London: Thomson Business Press hypertext transfer protocol: //www.tkmaxx.com 14 Feb 2010 at 00:35 hypertext transfer protocol: //www.tjx.com 17 Feb 2010 at 15:37 About T.K Maxx . T.K Maxx Retrieved 26 Feb 2010 20:26

Examples of Arrangement in Composition

Examples of Arrangement in Composition In rhetoric and composition, arrangement refers to the parts of a speech or, more broadly, the structure of a text. Arrangement (also called disposition) is one of the five traditional canons or subdivisions of classical rhetorical training. Also known as  dispositio, taxis, and organization. In classical rhetoric, students were taught the parts of an oration. Though rhetoricians did not always agree on the number of parts, Cicero and Quintilian identified these six: the exordium, the narrative (or narration), the partition (or division), the confirmation, the refutation, and the peroration. Arrangement was known as taxis in Greek and dispositio in Latin. Examples and Observations Aristotle states that...the very nature of rhetoric requires at least four components: an exordium, or introduction (prooimion), an advanced thesis (prothesis), proofs (pisteis), and a conclusion (epilogos).(Richard Leo Enos, Traditional Arrangement. Encyclopedia of Rhetoric, 2001)In A Rhetoric of Motives (1950), Kenneth Burke summarized the classical position on arrangement as rhetorical form in the large involving the following: a progression of steps that begins with an exordium designed to secure the goodwill of ones audience, next states ones position, then points up the nature of the dispute, then builds up ones own case at length, then refutes the claims of the adversary, and in a final peroration expands and reinforces all points in ones favor while seeking to discredit whatever had favored the adversary. Declining Interest in Arrangement In the place of the old rhetorics formulaic arrangement, the new rhetoric [of the 18th century] advised an arrangement that reflected the flow of thought itself. By the nineteenth century, the classical rhetorical tradition was pretty much adrift- although Richard Whately made an heroic effort to salvage it. As writing pedagogy abandoned prescribed techniques for invention, arrangement, and style (memory and delivery were already sinking as writing displaced oral literacy), teachers increasingly focused on grammar and surface features. How the student was supposed to create an essay was a mystery- as all writing came to be seen as the result of inspiration. Teaching the structure of the classical oration certainly made little sense because the form of a piece of writing should be determined by the reality the writer aimed to convey, not some static pre-ordained formula.(Steven Lynn, Rhetoric and Composition: An Introduction. Cambridge University Press, 2010) Arrangement in Modern Media Modern mass media...present special complications to the study of arrangement because the sequencing of information and arguments, the order in which certain appeals reach an audience, is very difficult to predict...Saturation and sheer quantity of exposure to a message given in single bursts may count for more than the interrelationships of parts of a single message achieved by its carefully crafted arrangement.(Jeanne Fahnestock, Modern Arrangement. Encyclopedia of Rhetoric, 2001)

Security and Portfolio Analysis Case Study Example | Topics and Well Written Essays - 1000 words

Security and Portfolio Analysis - Case Study Example He has suggested a limitation of 20 high-yielding stocks in the portfolio, instead of 40 stocks, of which only 10-12 gave considerable returns. While, on the face of it, if Hennessy accepts Jones' suggestion and invests the corpus in only 20 "good" issues, it might translate into lesser work, easier fund management and higher returns for the client and Hennessey himself. However, if there is any shift in the micro economy of the region, this might translate into lower profitability for the portfolio. Diversification spreads the risk involved and makes sure that if one sector is not doing favourably, stocks from another sector provide considerable gains. Broadly speaking, the sectors could be divided into infrastructure, banking, power, natural resources, energy, consumer goods, hospitality, healthcare, transport, automobiles, food, sugar, metals, shipping, finance, construction, oil, pharma, alternate energy, Information Technology, etc. Based on the size of the capital, the stocks could be classified as large caps, mid caps or small caps. By investing an amount in a majority of the sectors and each of the large, mid or sma ll cap companies, the risk of the portfolio is reduced. ... Depending on the stage in which the economy is in, exposure to such sectors could either be increased or decreased to increase the overall profitability. There are certain stocks of well managed companies, which give consistent returns to the stockholder, irrespective of the phase the market is in: whether bull phase or bear phase. Thus, I would rather prefer Hennessey's strategy of investing in 40 stocks than increasing the risk by investing in 20 stocks. b. Is there any way Hennessy could reduce the number of issues from 40 to 20 without significantly affecting risk Explain. The reason Hennessy seemed to do well most years was because the firm was able to identify each year 10 or 12 issues, which registered particularly large gains. So, picking out these 10-12 issues and doubling the amount invested in these companies would logically lead to the same profits. The only way Hennessy could reduce the number of issues from 40 to 20 without significantly affecting risk, would be to invest in companies having a record of consistent returns over a significant period of time. This might however mean a lowering of returns in a bear market. No pains, no gains, being the thumb rule in the capital markets, this might just eat into the profitability of the portfolio. 2. One committee member was particularly enthusiastic concerning Jone's proposal. He suggested that Hennessy's performance might benefit further from reduction in the number of issues to 10. If the reduction to 20 could be expected to be advantageous, explain why reduction to 10 might be less likely to be advantageous. (Assume that Wilstead will evaluate the Hennessy portfolio independently of the other portfolios in the fund.)2. A bottom-up investor believes that superior companies will do well even if

Landscape design details, structural details or architectural facets, Essay

Landscape design details, structural details or architectural facets, visual rhetoric and overall set-up. (These are just some key words) - Essay Example In short, in the modern world, a pure portion of nature free from the effects of modernization qualifies to be called paradise. This has led to [landscape] architects to shout out calls to redeem nature from the increasing globalization. This is because architecture has the potential of redeeming several paradises. Evident in Solnit’s essay â€Å"Thirty-Nine Steps across the Border and Back† are multiple definitions of a paradise in the modern world. In evaluating her writings about the elusive paradise, this study will analyze scenery inside the Vizcaya Museum in Miami. The architectural setup of the Vizcaya Museum in Miami matches Solnit’s idea of paradise in which case paradise is created by secluding unique portions of nature and setting them away from human interference. In the chosen scenery, the central object visible is a sunken water body enclosed within concrete walls that rise about half a meter above ground level. The concrete walls indicate old age and have columns on the left side that end up in a vase-like top used as holders where plants with dense leaves like cactus grow. To the left of the water body is a row of mature trees that have evidently attained maturity. Their branches hang over the water catchment below. The overhanging branches are adorned with a type of running plant with tiny leaves that form dense clusters on the old branches. To the left of the trees is a pavement meant for visitors to walk on. To the left of the pavement is a neatly-trimmed hedge of dense green bushes. To the right of the water body is a neatly-kept lawn with low-lying trimmed grass. In the lawn are younger trees that are neatly trimmed to be cylindrical with flat tops. Today’s version of paradise in definition would be a place that is most striking and contrasts largely with the environment that we interact with daily. It may encompass material elements such as the water body and lawn in the photo above. It may

The Effect of Grammar Learning on Speaking Ability of Efl Learners Essay Example for Free

The Effect of Grammar Learning on Speaking Ability of Efl Learners Essay Nowadays, one of the hottest issues in the field of foreign and second language learning or teaching is how to converse fluently in the target language. Generally speaking, most of the EFL learners believe that their knowledge in English is nearly assessed by the way they can interact in the target language. They maintain that their linguistic knowledge and their abilities in other skills—reading, writing, and listening—are not that much important. What is significant is their ability in conversational situations. Of course, this belief belongs to lay and ordinary people. Unfortunately, a majority of EFL teachers and instructors follow this point of view in a broader sense, too. These instructors declare that in learning English EFL learners do not have to be trained from the grammatical point of view. Now, the question is that is it really no relationship between the grammatical rules and learning to communicate fluently in a foreign language? The linguistic knowledge in English consists of the ability to analyze and recognize the structural features and components in the language. These abilities are concerned with phonological, morphological, syntactic, and semantic issues. The building blocks of the communication are grammatical points which make the structure of a language. Before starting to speak many factors and components must be formed in a person’s mind. First, the sounds should be matched with each other to shape different words. Second, these words need to be united together to form phrases, clauses, and at last sentences through which a particular meaning can be conveyed. Considering these facts, we can say that it is probably impossible to communicate in a foreign language without knowing the grammatical rules and structures of the target language. The focus of this paper is to review the literature in order to find any possible relationships between these two elements in the view of other researchers in this field of study. Also, at the end of this article, the opinions of a group of Iranian EFL learners will be presented about this issue to clarify the aim of our research better.

The Art of Hospitality - The Greeks and the Odyssey Essay -- essays re

Each culture treats strangers and guests with distinct differences from every other culture. One of the most hospitable cultures was that of the ancient Greeks, exemplified in Homer’s The Odyssey by both gracious hosts and guests. In Greece and The Odyssey, not only was good hospitality etiquette expected, but the added pressure from the conviction that the gods would punish the host if guests were treated without respect (whether they were poor or rich) further compelled excellent manners. The Odyssey illustrates the proper etiquette when dealing with guests.   Ã‚  Ã‚  Ã‚  Ã‚  Whether friend or stranger, when a guest of any sort arrived the host would greet them and offer them food and drink before any further conversation or engagement of any kind would occur. If the host had considerable wealth, a maid would bring out a basin of water in a â€Å"graceful golden pitcher† to rinse their hands, seen in Book I (line 160) when Athena visits Telemachus, again in Book 4 (60) when Menelaus takes Telemachus and Athena as guests, and also in Book 7 when the King of the Phaeacians greets Odysseus. Appetizers, meats, and wines are all brought out and laid before the guest, as their coming is seen as a celebration, as seen when Telemachus is hosting Athena, â€Å"A staid housekeeper brought on bread to serve them,/appetizers aplenty too, lavishwith her bounty./A carver lifted platters of meat toward them,/meats of every sort†¦Ã¢â‚¬  (Book 1, 163-166) On several occasions, a particularly h...

Record Label and Napster S Strategy

Napster, developed in 1999 by Shawn Fanning, is a program that allows music to be traded over the internet. People were able to share high quality digital copies of music recordings over the internet using Napster. Napster did not store the recordings, however. It allowed its members who were logged onto the service to choose from an index of songs. Napster was one of the most popular sites on the internet. The site had some 15 million users in a year’s time. Many college students downloaded so many songs that many colleges had to block the site from their system.A year after its launch, Napster was sued by the Recording Industry Association of America (RIAA). The RIAA represents major recording companies. The RIAA claimed that copyright laws were violated by Napster for allowing users to swap music recordings for free. The RIAA sought to stop the downloading of copyrighted songs, as well as damages for lost revenue. Song swapping had cost the music industry more than $300 mil lion in lost sales. A few months later, Napster was sued by a heavy metal band, Metallica, and rap star Dr. Dre. They were suing Napster for copyright infringement.In 2000, a judge granted the request of the RIAA and ordered Napster to stop making copyrighted recordings available for download. This would have shut Napster down. Napster was granted a last-minute reprieve until the lawsuits could be tried in court. Despite its many claims, Napster was found guilty of direct infringement of the RIAA’s musical recordings. The company was ordered to stop allowing its millions of users to download and share copyrighted material without properly compensating the owners of the material (Ferrell & Hartline, 2008). Napster later offered $1 billion to the recording industry to settle the lawsuit.Napster also agreed that $150 million would be paid annually for the first five years to Sony, Warner, BMG, EMI, and Universal, and $50 million annually was allotted for independent labels. The recording industry refused the offer. The industry wanted Napster to shut down for good. Napster tried many times to compromise with the recording industry, but to no avail. Napster filed for Chapter 11 reorganization in 2002. The company also tried to reach a deal with Bertelsmann AG, their strategic partner. A few months later, a Delaware judge blocked the sale of the company to Bertelsmann.Napster then laid off nearly its entire staff and proceeded to convert its Chapter 11 into a Chapter 7 liquidation. Many music labels were dabbling in online music distribution. Napster had clearly beaten them to it and had done so efficiently, which was the main problem for the company. It was obvious to the record labels that online distribution was here to stay. Napster’s name and assets were purchased by a company called Roxio. Roxio was a company known for its CD-burning software. Roxio had intentions to relaunch Napster as a fee-based service. Napster was renamed Napster 2. in 2003 . Apple was one competitor for Napster, holding 70 to 80 percent of the online music market. Rhapsody holds 10 to 15 percent of the market, and Napster holds 5 to 10 percent of the market. The remaining portion is divided among several different companies (Ferrell & Hartline, 2008). Napster’s strategy focuses on being a subscription-based revenue model. Computer users could download as much music as they wanted for a fee of $14. 95 per month. Napster created partnerships with BellSouth, Ericsson, and XM Satellite Radio as a means to connect with untapped markets.Napster partnered with Tower Records Japan and launched Napster Japan in 2006. The company also began a partnership with Japan’s largest mobile phone company. About 90 percent of music downloads in Japan occur through wireless phones (Ferrell & Hartline, 2008). Napster has shown interest in being acquired by another firm. Napster hired UBS Investment Bank to help with the sale. A SWOT analysis structures the as sessment of the fit between what a firm can and cannot do (strengths and weakness), and the environmental conditions working for and against the firm (opportunities and threats).The SWOT analysis for Napster would consist of the following (Ferrell & Hartline, 2008): Strengths †¢Large music library †¢Convenient and easy to use †¢Strong brand name and reputation Weaknesses †¢Lack of compatibility †¢Pricing †¢Limited areas of differentiation Opportunities †¢New technologies †¢Decline in illegal file sharing †¢Rapidly growing market Threats †¢Powerful competition †¢New technologies †¢Potential for disintermediation Looking back at the weaknesses listed in the SWOT analysis, one point that should be worked out is the pricing of Napster services. Napster is set up on a subscription-based model.If the price per subscription was cheaper, more customers would subscribe to the site. Napster offers the same basic services as some of t he other big names in the online music distribution industry. Another area to refine would be the lack of compatibility. Napster is not compatible with all MP3 players, especially the iPod. Those with an incompatible player will not want to purchase the service. New technology is emerging every day. Napster should work on creating avenues that will allow music to be downloaded to wireless devices, such as the smart phone, PDAs and other handheld devices.Napster should put forth efforts to keep existing customers happy while also trying to expand the customer market. Keeping existing customers happy should always be a company’s top priority. Having a solid core of customers to build on is very important to the stability and success of the company (Business KnowledgeSource. com, 2010). By keeping the existing companies happy, Napster could offer a free one month subscription for those members who have been loyal to company for a certain amount of time. Flyers or inserts could a lso be placed in the packaging of MP3 players.This advertisement would entice users to connect with Napster for all of their music downloads. With this deal, new users could download up to five songs for free before having to sign up for a subscription. Napster could offer discounts to new users for a certain period of time. For instance, a new user could get the first three months at a discounted rate before paying the regular price. There are many ways for Napster to expand their customer base. Finding out which plans work and which plans do not work is the key.

Summer Dreamscapes – Creative Writing

That particular morning, I woke early, earlier than my parents, which was quite unusual for summer. I had no idea this would be a small yet very important day in my life. I lied in bed a few moments, sun shining brightly through my metal framed windows, hitting my face, thinking of the beautiful day that waits. I quickly ascended from my queen bed, nearly tripping over the piles of clothes on my grayish-blue floor. I hurried to my bathroom rugs; the painted concrete floor under my feet was chilly, sending a slight layer of goose bumps up my arms. I came to virtually a sudden stop in the middle of my pink and green polka dot painted bathroom after a quick glance out the window. In the greenery out near the multicolored flower garden, sits a small brownish-grey cluster of fur. With a closer look, I could easily tell it is a squirrel. Like a statue, the miniature creature was absolutely tranquil. I stretched my arm up to lay my hand on the glass, still cold from the shadowy night. With a flick of the wrist, I tapped the window, quickly, but not too loud. In no more than a second the frightened tiny ball of fur came alive and quickly scurried up the Elm tree in the back yard, no longer in sight. After a silent laugh, I continued on my way. In the small bathroom, just right of the door sat my small porcelain sink with a wooden cabinet underneath. Out of excitement and no intent of going to sleep, I had already laid my clothes I had prepared to wear that day on the sink. I pulled on a white tank top, which still carried the relaxing smell of the lavender and vanilla detergent my mother loved to use. After sliding my clumsy feet into brown homely flip-flops, I hear my father calling my name. I flipped off the light switch, and hurried out the door. The anticipation only grew in the car ride to the lake as each leafy green tree and yellow line passed. I watched with exhilaration as the lake came into sight. I could easily see the majestic blue water and countless boats, which looked like white specks on the horizon, and I think to myself, â€Å"This is perfect. † I begin to smell the lake as we slowly drive forward on the narrow gravel road, rocks cracking below us, toward our favorite swimming area. This particular area was extremely special because it was surrounded by stunning bluffs, which I had never had the courage to leap from before. These beautiful, rough rock structures had all shades of brown and tan mixed together with visible horizontal lines from multiple years of rock formation. I opened the car door quickly, trying to grab as much as I could to take to the rough concrete picnic table. The table, situated nicely under a tree, appeared to have bright green moss growing on it, almost as if it had been under water at some point. The table had an astonishing view of the other side of the lake. From there I could see children wearing bright colored floaters and some playing in the sand. In my line if sight, was a small group of people tossing and bouncing around a red, yellow, blue and white beach ball and the sound of laughter in the distance. I start feeling an empty spot in my stomach as my dad prepared the grill. I could smell the charcoal starter mixed with the blackish briquettes as they caught flame. Looking at the lake from my seat, I could see the rainbow waves of heat from the grill, blurring my vision. I hear the burger patties sizzling and the smell of the beef cooking that brought back all the memories of summers before. I reach below my seat and open the lid of the cooler, plunging my hand into the icy water to grab a cold drink. As I pulled my hand out, I gave it a little shake to get the remainder of the melted ice water off. My mother handed me a plate and poured the little triangular nacho cheese potato chips to my plate, they are my favorites. She sat a bun she had taken from a bag on my plate and grabbed the deep-red tomato ketchup from the cooler and squirted in an â€Å"s† shape on the bun. Although I knew better, I ate in a hurry, even finishing a can of soda, so I could get in the water. I hurried to the top of the bluff for a quick peak from the very top. I could see nobody below me but the blue-green glass-like water waiting, calling my name. I had decided long before that soon I was going to brave this jump, and today is the day. Being the impatient person that I am, I tossed my tank top and flip-flops in the short green grass atop the bluff and walked to the edge for ‘just a look' for the last time. I could feel the hot gritty rock beneath my bare feet. I could feel the anxiousness in the pit of my stomach and the readiness in my mind. I peered over my left shoulder for one last glance at my parents, who were absolutely preoccupied at the time. Knowing I was ready, I wanted to think twice but didn't. I gathered all the fear inside myself and took one deep breath. I pushed away from the top of the bluff with all the strength in me. Time seemed to stop, and I remembered the children playing in the distance and the boats floating on the smooth water, although I couldn't have been in the air for more than a few seconds. I didn't make a sound except the splash when I hit the water, motionless until that instant. I could feel the cool water all over my body, the adrenaline pumping, my mind shocked at what I had just done. I plunged lower into the darkness as the bubbles I had brought down with me raced to the top. My lungs, empty, began to ache and I knew in a split second I needed to get to the surface for air. I caught my breath at the top of the water and knew I had accomplished one of my own goals and conquered my great fear of heights at the same time. We left the lake late in the evening, just as the sun began to set. I had hit a small, yet huge milestone in my life. I knew I could do anything, no matter how much fear I feel, if I just set my mind to it. I always think back to this important day when I feel frustrated and remember that I am only limited by what I limit myself. Driving away from the pinkish-purple sunset, I take one last look back and see the sun's ornamental reflection on the glassy water and realize what a wonderful experience this day has been. I have the memories of the exciting jump and the vivid picture of the colorful sunset forever in my mind.

Solution Definition in Chemistry

Solution Definition in Chemistry A solution is a homogeneous mixture of two or more substances. A solution may exist in any phase. A solution consists of a solute and a solvent. The solute is the substance that is dissolved in the solvent. The amount of solute that can be dissolved in solvent is called its solubility. For example, in a saline solution, salt is the solute dissolved in water as the solvent. For solutions with components in the same phase, the substances present in lower concentration are solutes, while the substance present in highest abundance is the solvent. Using air as an example, oxygen and carbon dioxide gases are solutes, while nitrogen gas is the solvent. Characteristics of a Solution A chemical solution exhibits several properties: A solution consists of a homogeneous mixture.A solution is composed of one phase (e.g., solid, liquid, gas).Particles in a solution are not visible to the naked eye.A solution does not scatter a light beam.Components of a solution cannot be separated using simple mechanical filtration. Solution Examples Any two substances which can be evenly mixed may form a solution. Even though materials of different phases may combine to form a solution, the end result always exists of a single phase. An example of a solid solution is brass. An example of a liquid solution is aqueous hydrochloric acid (HCl in water). An example of a gaseous solution is air. Solution Type Example gas-gas air gas-liquid carbon dioxide in soda gas-solid hydrogen gas in palladium metal liquid-liquid gasoline solid-liquid sugar in water liquid-solid mercury dental amalgam solid-solid sterling silver

Change Detection

Introduction Most people are unaware of the changes in their visual environments until attention is drawn directly to those minor changes. Individuals do not often detect changes because of the lack of attention or insignificance of the change. In order for an individual to notice a change like color, location and identity of an object, attention must somehow be drawn to that object. A general conclusion from this body of work is that attention is necessary for detecting change (Rensink et al. , 1997). Being unable to detect a change in an object is called change blindness. Researchers seem to think that change blindness is the cause of many car accidents. Looking away from a road then looking back is a change that is very difficult to perceive which results in quite a few car accidents. Method In this experiment two pictures were represented in modification for each trial. On half of the trials the two pictures were alike but in the other half the pictures changed in some way. For each pair either the pictures appeared instantly after each other or they flickered. The participants in this study consist of a psychology class in the College of Staten Island. In order to start this experiment, students were asked to sign in to their CogLab accounts. To start the first trial of the change detection experiment, participants were required to press the space bar. One picture will appear after the other. The task in this experiment is to detect whether or not there is a change in the two pictures. If the image changes students press the â€Å"c† key but if the image doesn’t change students press the â€Å"n† key. This test measures our reaction time as well as our ability to detect changes in the pictures. The independent variable in this experiment is was the flicker and no flicker conditions. Two dependent variables were measured which were reaction time and proportion of correct judgments. Reaction time was the time between the appearance of the stimuli and the time that it took participants to make a response. Results It has been predicted that the percentage correct is smaller and the reaction time is slower for the flicker condition the no flicker condition. In the no flicker condition it is easier to identify the change in the picture because the change is almost immediately distinguished. On the other hand, the pictures with the flicker condition, the blank gray leads to changes throughout the picture which results in participants having to look at the picture item by item until the change is noticed. My results show that these predictions are somewhat true. In the flicker condition my reaction time was 11281. 6 ms and the proportion correct of change detected was 0. 625. In the no flicker condition my reaction time was 7667. 143, which is apparently significantly longer than predicted to be, but my proportion correct was . 875 which is slightly greater. Discussion The basic idea of this experiment is that people cannot store many details of a scene in memory. The vital aspect seems to be attention. In order to identify a change in an object, it is necessary to pay attention to that certain object; otherwise no change will be detected. The brain is unable to see a change happening to an element it has not yet stored. Selective attention is a key part in detecting a change in an object, scene or picture. My results for this experiment confirm that divided attention and change detection come hand in hand.

Research the case of Corona Extra Study Example | Topics and Well Written Essays - 250 words

Research the of Corona Extra - Case Study Example From the distribution strategy Corona Extra was able to penetrate into the US market through taking the advantage of locals’ knowledge on market (Doole & Lowe, 2008). Consequently, Corona Extra obtained market autonomy thus the current market position within US market. Mexico and USA differ significantly in terms of culture, demographic, and market conditions. While family is the first priority in Mexico, the Americans considered family second after work. In terms of religion, Mexicans are traditionally Roman Catholics while America has mixed religions. What’s more, Mexicans are very nationalistic unlike Americans who are very patriotic. Market conditions in US are flexible as compared to the rigid market conditions experienced in Mexico (Walker et al., 2003). After all, Walker et al. (2003) confirm that Mexicans make buying decision based on family backgrounds while Americans make buying decisions on individuals’ needs, wants, and preferences. The distribution strategy used by Group Modelo to penetrate Corona Extra into US market was an effective and efficient strategy. Continue domestic production ensured that the firm did not incur additional expenses in putting up production unit in America hence efficiency in the strategy. On the other hand, use of locals was effective since they had information about the market (Doole & Lowe, 2008). Beer Institute, Beer Tax Facts (2008). The economic and societal impacts of state and federal taxed on beer. Retried on April 7, 2012 from http://www.bangkokpost.com/business/economics/144372/ Brewers fear end to beer import